PT Sariwangi AEA was established in 1962, initially operated in the field of tea trading and later-on becoming a tea producer (produce tea on its own-self including blending and manufacturing packaged products).
In late 1980’s, The company introduces a concept of tea bag in the Indonesia market using its own company brand called Sariwangi and at the same time introduced the name “Teh Celup” in Indonesia. At later stage, the brand was acquired by Unilever Indonesia in 1989.
During the next 12 years, the marketing strategy of Sari Wangi co.ltd was kept to the international market shipping tea to all over the world to Russia, Middle East, East Europe, US, Australia, SEA and South Pacific.
Today, PT Sariwangi AEA has a complete infrastructure from tea leafs to a cup of tea (from tea estates all the way to pack and market our own brand).
The company leads the market amongst private companies in
commodity trading, up to 60,000 tons annually, capacity
of manufacturing up to 8 billion teabags, self-made packaging
machineries, own-supply of made tea up to 11,000 tons annually.